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So-called lifestyle drinks contain significantly too much sugar

So-called lifestyle drinks contain significantly too much sugar


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Trend drinks: A can contains almost as much sugar as the recommended daily maximum
In supermarkets there are more and more drinks that promise a performance-enhancing effect, should be suitable for athletes or to relax. Consumer advocates have now taken a closer look at several of these lifestyle drinks. The result: most of them contain too much sugar.

Sugary drinks promote obesity
According to current OECD figures, an increasing number of overweight people live in Germany. Child obesity is also common. The reasons for this have been known for a long time. Many people in Germany do not exercise enough and eat too many high-energy foods. Sweet soft drinks are also often the cause of obesity. However, more and more drinks are found in German supermarkets that contain far too much sugar.

Consumer advocates examined several lifestyle drinks
In the beverage departments of supermarkets, there is an ever increasing selection of beverage cans that are designed to support a certain lifestyle.

Some of the chic “styled” energy drinks promise a performance-enhancing effect, especially thanks to added caffeine.

Others advertise by contributing to relaxation or supporting a sporty and nutrition-conscious lifestyle.

Slogans such as “FEEL GOOD. LOOK GOOD ”or“ Relax. Be positive. Good Happens ”.

The Bremen Consumer Center has now examined several of these lifestyle drinks and found that many of them contain a lot of sugar, sometimes even an extremely high amount.

As much sugar as possible should be consumed per day
A recent investigation by the consumer protection organization “Foodwatch” showed that so-called soft drinks are often the worst liquid thickeners.

Energy drinks in particular often contain a great deal of sugar. According to the Bavarian Consumer Service, a single can can contain up to 13 sugar cubes.

The eleven beverage cans that were randomly examined by the consumer protection organizations in Bremen also showed that the sugar content in many products is very high.

Seven of the drinks examined contain ten grams of sugar or more in 100 ml. The product "Lupina ginger honey lemon" contains 355 ml and has a total sugar content of 42.6 grams.

"This means that the contents of a can come very close to the maximum amount recommended by the World Health Organization per day," said Regina Aschmann from the Bremen Consumer Center in a message.

"The recommendation is a maximum of 50 grams of added sugar per day."

Manufacturers advertise with “gluten and lactose free” drinks
Not only the high sugar content is problematic, but also the numerous advertising promises.

"Not only the drink is advertised, but also a certain lifestyle," said Annabel Oelmann, CEO of the Bremen Consumer Center.

Most are advertised with so-called clean labels. The drinks are gluten or lactose free, contain no artificial colors or only natural flavors.

"Under no circumstances should you be tempted by these promises to buy," said Oelmann.

"The companies often market" lifestyle "and naturalness and focus on aspects such as performance, health and well-being. A look at the list of ingredients shows that this is above all clever marketing. "

The name of the respective drink provides information about what it actually is. "It is usually close to the list of ingredients and can quickly disenchant sonorous fantasy names," explained Oelmann.

For example, an "innovative drink with the unique Tranquini taste" actually hides a "refreshing drink with herbal extract".

Make delicious drinks yourself
Small fonts, shiny surfaces and the curvature of the can often make it difficult to read important information such as the list of ingredients.

"Nevertheless, before you buy, you should find out exactly what is included in the respective drink," says Aschmann.

For example, pregnant and breastfeeding women and children should avoid drinks with a high caffeine content. There are corresponding notices on the products, but these are often difficult to recognize.

Physicians always warn of the dangers for children and adolescents. Too large amounts of caffeine can cause a rapid heartbeat and irregular heartbeat, in the worst case it can even lead to cardiac arrest.

Bremen's consumer advocates recommend simply inventing “chic” drinks at home: experiment with mineral water, ice cubes, two or three different clear juices, fresh peppermint leaves, a lemon, fresh strawberries and other fruit. "It's fun, healthy and free of additives," said Oelmann. (ad)

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